We may update this Privacy Policy at any time. Please check back regularly to stay informed about any changes beyond scheduled reviews.
About This Privacy Notice
At WheelCrazes, protecting your privacy and the security of your personal information is our top priority. This Privacy Notice explains:
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What data we collect from you
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Why we collect it
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How we use and safeguard it
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How you can contact us or exercise your data rights
When we say “WheelCrazes,” we refer to the WheelCrazes company and its group. This notice applies across our group and all associated websites and services.
Frequently Asked Questions (FAQs)
We know you may need quick answers regarding your data and privacy:
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Your personal information may be shared within the WheelCrazes group.
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We collaborate with trusted third parties to process data, some of whom may be located outside the European Economic Area (EEA).
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You have rights over your personal data — see below for how to exercise them.
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Marketing communications are sent only with your consent or as legally permitted.
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Your data may be used to show relevant ads on WheelCrazes websites and partner platforms.
Contacting Us About Your Data
To contact our Data Protection Officer (DPO), see the contact details at the bottom. Before reaching out, check the FAQs as your question may already be answered there.
Your Rights Regarding Personal Data
Accessing Your Data
You can request a copy of your personal information (“Subject Access Request” or SAR). Identity verification is required for security. Submit your request [here]. Responses are provided within one month, extendable to three months for complex cases.
Requesting Deletion
You may request deletion of your personal data (“right to be forgotten”), although some data (like transaction records) must be retained for legal and business purposes — generally 7 years. Submit deletion requests [here]. We respond within one month after verifying identity.
Correcting Your Data
If personal details are incorrect (e.g., name, address, booking info), you can request corrections [here]. Response time: one month after identity verification.
Opting Out of Marketing
Marketing emails and texts include an unsubscribe link. You may also opt out [here]. Service-related messages (e.g., booking confirmations) are not marketing, but you may choose to opt out of all communications [here].
Requesting CCTV Footage
You can request CCTV footage of recent visits. Footage is retained for 30 days. Request via [here]. Response: one month after identity verification.
How We Collect Your Data
We collect personal information when you interact with WheelCrazes, such as when you:
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Complete online forms
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Contact us via phone, email, or chat
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Make in-store or online purchases
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Use our services or visit our centers
Data may include name, address, email, phone number, and vehicle registration. Payment card details are not stored; we use a secure third-party payment processor.
Who We Share Your Data With
We may share your data within the WheelCrazes group and with trusted third parties, including:
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Advertising and marketing companies
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Social media platforms
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Market research firms
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Email campaign providers
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Payment providers (e.g., Klarna)
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IT and logistics companies
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Security and fraud prevention services
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Customer support centers
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Competition and promotion administrators
Legal Basis for Processing Data
We process your personal data under one or more of the following:
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Consent — you’ve given permission
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Legitimate interests — necessary for business operations
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Contract performance — to deliver products/services
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Vital interests — to protect life or safety
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Legal obligations — as required by law
How We Use Your Data
We use personal data to:
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Provide products and services
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Improve your shopping experience
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Maintain safety and security
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Analyze customer trends for better service
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Contact you regarding services, updates, or marketing
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Deliver targeted advertising and promotions
Cookies and Online Tracking
We use cookies, including third-party cookies (e.g., Google Analytics), to enhance user experience and deliver relevant ads. Cookies do not identify you personally unless additional information is provided. Manage preferences via our Cookie Notice.
CCTV and Body-Worn Video
We use CCTV and body-worn cameras for safety, security, and incident investigations. Footage may be shared with authorities or individuals as legally permitted.
Financial and Fraud Information
Payments are securely processed by third-party providers. Full card details are never stored; only the last four digits may be retained to prevent fraud.
Sharing Data with Law Enforcement
We share personal data with law enforcement only when legally required, court-authorized, or necessary to prevent crime or protect life.
International Data Transfers
Some service providers operate outside the EEA. We ensure proper safeguards are in place to protect your data.
Marketing Communications
We may send promotions, offers, or service updates via post, email, SMS, phone, or online ads, based on consent or legitimate interest. You can update marketing preferences through your WheelCrazes account. Electronic marketing opt-out takes up to 48 hours; postal marketing may take up to 28 days.
Summary of Your Data Rights
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Right to be informed
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Right to access
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Right to rectification
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Right to erasure
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Right to object
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Right to restrict processing
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Right to data portability
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Right to withdraw consent
Exercise your rights by submitting a request [here]. Valid ID required.
Data Retention
We retain personal data only as long as necessary, typically 7 years after the last transaction or service relationship. Contact the DPO for details.
Data Security
We maintain strict security measures and regular assessments to ensure your data remains confidential, accurate, and accessible only to authorized personnel. All online connections are encrypted for protection.
Contact Us
For privacy concerns or questions, contact our Data Protection Officer:
Email: dataprotectionofficer@wheelcrazes.com
Unsatisfied with our response? Raise concerns with:
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UK ICO: https://ico.org.uk
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Ireland Data Protection Commission: https://dataprotection.ie